Sun Network, that owns Sun TV, the most successful media house in South India, entered the publishing industry last year. And according to the sources it has made a mark by acquiring the Dinakaran group in a deal costing around 100 crores.
Now, Sun Network has decided to step into the film distribution system as well. For this purpose, it is said, that an office has already been opened in Trichy, and the new company is being christened Sun Movies Enterprises. The motto of this new office is to distribute only top grade films with star actors and directors only. Though they are yet to begin work officially, sources reveal that they are zealously aiming to rope in the film Sivaji as their first project. It is said that they are ready to pay any amount to AVM to acquire the distribution rights.
Within the industry however, for many theatres, distributors and media bigwigs, acquiring the distribution of the film Sivaji has become quite the prestige issue, and prices are shooting up unconditionally.
In Chennai city, many frontline theatres are trying very hard with AVM for Sivaji rights, and AVM Saravanan is busy sorting out the issue.