Friday, September 21, 2007

Sivaji completes 100 days - NDTV


Sanjay Pinto

Friday, September 21, 2007: (Chennai):

The 'first day, first show' frenzy was re-enacted by die-hard Rajinikanth fans as his mega movie Sivaji races to its one hundredth day.

And capturing the celebration was a fan of a different kind - a professor who is making a documentary film on the Rajini mania.

"Rajini doesn't encourage this. Fans spend on their own. He tells them don't do this. Just be good human beings," said Dr Uma Vangal, Rajini Fan.

After the release of an unprecedented 500 prints in Tamil and 300 in Telugu worldwide, Sivaji seems to have lived up to the hype.

"In terms of collections, it's like a golden jubilee which is like 50 weeks of the movie," said M S Guhan, Managing Partner, AVM Productions.

At least 30 shows in Chennai across 18 centres are still running full. This distributor who bought the Chennai screening rights for a whopping Rs 6.5 crore says he has already got all his money back.

"I have almost touched Rs 6.5 crore breaking even. After 100 days whatever I make in the next four and a half years is my money," said Abirami Ramanathan, President, Chennai Exhibitor's Association.

The repeat audience for the film has surpassed expectations. But will the producers go in for another 80 crore project?

"When S S Vasan produced Chandralekha, he took a huge risk. After so many years, we took a risk like that. I don`t think he must repeat such a big project!" said M Saravanan, Managing Partner, AVM Productions.


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