Wednesday, April 11, 2007

Mobile treat for Rajinikanth fans

Rajinikanth's tunes have taken mobile phone users by storm in Tamil Nadu.

While the release of his film Sivaji has now been slated for May against the earlier April plan, ring tones and true tones of all seven songs of the movie have brought some cheer to his fans.

Just within three days of its launch, close to a lakh and fifty thousand downloads have been made and the figure just keeps rising by the hour.

The superstar is invading computers as well in the form of wall papers and screen savers. This venture alone has reportedly fetched the producers a whopping Rs 50 lakh and the promoters say the best is yet to come.

"If the movie has got some punchy dialogues, won't fans be happy? We are trying to come up with something like that," said C R Venkatesh, CEO, Galatta.Com.

While there is so much of hype around Rajinikanth's Sivaji, brand Rajini is turning into a trendsetter in mobile entertainment.

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