Tuesday, June 26, 2007

Rajini reigns, Sivaji rules BO - CNN IBN

REIGNING HERO: It's a week after the movie hit the theatres and it's still running to packed houses.
REIGNING HERO: It's a week after the movie hit the theatres and it's still running to packed houses.
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Chennai: A week after the release of Sivaji there are still no tickets available at a theatre in Chennai. As the board outside declares, tickets are sold out till June 26.
This, despite the fact the Rajinikanth-starrer has released in a record 18 screens in the city.
"Tickets are not available but we'll try to get it somehow and watch it," said a Rajini fan in Chennai, Mahesh.
"You have to wait for at least three hours to get hold of a ticket and you have to book it at least two days in advance," said another fan, Christopher.
Sivaji opened at over 850 screens and so the expectations from the producers are already high.
The producer's strategy to release a large number of prints so as to rake in revenues within the first few weeks of release seems to have paid off.
"Our role-model here is not to run for a long time to take revenues the way Kollywood or Bollywood is doing today. So we want to change the perception and say if you run it for so many days it doesn't make a difference-but it's how the revenue comes back to the distributors and exhibitors," said the producer of Sivaji M S Guhan.
It's a week after the movie hit the theatres and it's still running to packed houses even now.
And by the looks of it, the film is sure in to break some records at the box office.
THE SIVAJI PHENOMENON
Sivaji opened with a record 600-plus prints in Tamil alone.
A 160 prints were distributed in the US, the UK, Malaysia, Singapore and Australia.
Over 320 prints have been released in Telugu for Andhra Pradesh.
According to reports Sivaji has become the first-ever Tamil film to find a place in the UK Top 10 at No 9.
Filmed at a budget of Rs 85-90 crore, the revenue figures projected for Sivaji from Tamil Nadu alone is Rs 60-70 crore and is estimated to have grossed over 25 crores over the last one week in the state.
Overall, the film could be expected to gross over Rs 150 crore from ticket sales alone.
 


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