Thursday, June 28, 2007

Sivaji 4 Crores from 10 Days in Kerala

Sivaji the magnum opus by Rajnikanth has collected over four crores from its ten days run in Kerala. This amount is a share of around 2 crores to its distributor Johny Sagariga who acquired the films rights at around 3 crores.
The film which started in a record 86 centres in the state has now been reduced to 52 centres as, in around 28 centres the film was released in either two or more theatres.
In the Thiruvananthapuram city, the film is still attracting audiences in three release centres and it has grossed around 18 lakhs from the capital itself.
The highlight of the run is that for the first time in Kerala a Rajni film is attracting the family audiences who are pouring into the theatres in masses.
The heavy rain that the state, have these days have not made big differences in collections even though it could have made a deficit of 30-50 lakh in total collections.
The film will become a profit to its Kerala distributor just by a run of three weeks in Kerala.

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