Sources suggest that mixing, background score, and editing for first half of the movie has been completed. The movie was screened for Rajini who expressed his gratification over the output, especially the comedy scenes with Vivek.
The Sivaji unit comprising of 15 including Rajini, Shankar, Shreya will tentatively leave Chennai on the 16th of January. When the crew returns after the shoot, dubbing and mixing for the second half will be carried out.
The movie sold at a rate of Rs. 3 crore and 10 lakhs in Kerala has set the cat among the pigeons with a great rush for rights in other states like Andhra Pradesh & Karnataka. Andhra is expected to fetch much higher prices as its always been a strong forte of the Superstar.
There is also stiff competition for the Hindi dubbing rights and overseas rights including the much priced North America, Europe & Japan areas. The biggest distributors of these segments are showing great interest in bagging the prestigious project.
Why is the deal fixed in Kerala alone? Kerala is one of the smallest segment in the business and by completing the deal on it, is the production team sending some kind of signals to the other bigger players? asks a trade analyst. The Kerala deal can well be a master stroke. There was a point when AVM was contemplating of selling the entire suite of rights to one single company and no one was coming forward. Now there might be a change in the plan of action and this deal will set the balls rolling with everyone trying to jump into the ring, he adds.
With the movie getting into its final schedule and the competition for distribution rights heating up, its just the beginning!
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