Monday, March 12, 2007

Sivaji -Creates History ! Overseas Right Sold -US 3 Million !

The overseas rights of the Rajnikant-Shankar film has been sold, by
AVM to London based `Ayngaran International' for an all time record
price- A Sify Scoop!

Even before release, Rajnikanth's Sivaji is creating new records in
distribution rights sale. It created a benchmark in distribution
sales in India- Andhra, Kerala, and Karnataka and now the most
wanted area- Overseas (rest of the world barring Indian domestic
market). It has been grabbed by the London based K.Karunamoorthy of
`Ayngaran International` after a stiff bidding war with some of the
big names in Bollywood overseas distribution trade.

The market buzz is that Ayngaran, who controls 90 percent of the
lucrative Tamil film overseas business, has swung the deal in their
favour for a whopping US $ 3 million, approximately Rs 13 Crore. It
is the highest ever paid for a Tamil or any film in South Indian

Please note that Hindi films are almost three times as big as Tamil
films abroad. Recently UTV purchased Shahrukh Khan's virtually the
emperor of overseas market Don, for $ 3 million. Now Sivaji a Tamil
film at the same price has created a big stir in the overseas market.

Remember Chandramukhi, the previous film of the superstar was sold
overseas for $ 1.4 million or approximately Rs 6 Crore. But the buzz
around Sivaji, where Rajnikanth is being directed by Shankar who has
an impeccable track record abroad pushed the price to an all time
new high. The overseas rights include theatrical, audio, video, DVD,
internet and inflight.

Overseas market analysts feel that it is a stiff price, and much
will depend on the opening that the film takes and the marketing of
Ayngaran. Normally a big Tamil film releases with 70 to 85 prints.
Sivaji will have to open with 120 to 130 prints, if it has to break

Source :

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