Sivaji - strategy for trailer release

All said and done, as a preview to the impending visual treat, Sivaji's trailer is all set to hit the screens. This time around, the bigwigs seem to have restricted the trailer's release to only theatres initially. Sources revealed that based on the response the trailers receive at the movie halls;

it will gradually be unfolded to other media such as television and Internet. The idea is to monitor whether cinegoers are flocking the theatres, just to see the trailer of Sivaji and if so which are the theatres that are witnessing an increase in the number of people catching up with the trailer. The release of the movie is expected to be strategically done based on these specific theatres. This means the trailers will hit the television screens right after a week it was released in cinema halls. Shankar recently wrapped up the shoots of Sivaji after which dubbing activities have been carried out as well. Sivaji has already raised the bar among fans since it is Rajinikanth's release after Chandramukhi, which hit the screens in 2005.

 

Source : Behindwoods

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