Monday, July 16, 2007

Malaysia : ‘Sivaji’ bosses his way to a record

A humorous scene from the movie with Rajnikanth and Shriya. The fllm has broken the box office record for being the highest grossing Indian film in Malaysia with RM8 million collected.
A humorous scene from the movie with Rajnikanth and Shriya. The fllm has broken the box office record for being the highest grossing Indian film in Malaysia with RM8 million collected.

JOHOR BARU: Sivaji the Boss has broken the box office record for being the highest grossing Indian film in Malaysia with RM8 million collected.
Ever since its opening in 56 theatres across the country on June 14, with angry fans breaking furniture in a handful of theatres, the film has registered double the amount of ticket sales compared with previous record holder Chandramukhi at RM4 million.

The owner of the movie rights in Malaysia, Pyramid Saimira Theatre Chain (M) Sdn Bhd, expects Sivaji the Boss to collect even more.

"The movie is still being screened in many theatres in Malaysia.

"The collection has proved to be the highest grossing Indian film in Malaysia.
"But the overwhelming response from Rajnikanth fans will definitely see the collection going up," said the company’s head of distribution, Boban Balakrishnan.

Pyramid Saimira Group had paid AVM Productions in India RM15 million for the rights to distribute and screen the movie in Malaysia, and in Coimbatore and Hyderabad in India.

It is learnt that the sum is the highest so far paid by any Malaysian company for distribution rights for an Indian film, after the rights to Chandramukhi was bought for RM1.7 million by Lotus Five Star AV (M) Sdn Bhd in 2005.

Star Screen Cinemas Sdn Bhd manager B. Raaj said its 16 theatres nationwide were screening the movie.

"Although our cinemas in Kuala Lumpur, Ipoh and Klang were badly affected due to the riots, we collected about RM4 million," Raaj added.

Raaj said that the riots by patrons at its cinemas had caused them almost RM500,000 in damages.

Angry fans in those cinemas had broken furniture and display cases after technical glitches marred the screening of the film on opening night.

Raaj claimed that the distributor had never apologised or visited their premises although they were supposed to have been responsible for technical glitches.

The movie has been screened in Japan, China, the US, Britain and Australia.
 


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